Enabling you to change the world


Here are some recommended, and very readable, texts to deepen your adventure in Changeology.

Cialdini and the science of influence

Robert Cialdini is the thought leader in applying social psychology to change projects.

The best text to read is:

Cialdini, R. (1984) Influence: the Psychology of Persuasion. New York: Quill Press.
The classic popular text on the psychology of marketing. An enjoyable and insightful read that demonstrates Cialdini’s six ‘weapons of influence’. It’s also an excellent introduction to social psychology.
Order it from the Book Depository.

For a summary: http://www.influenceatwork.com/wp-content/uploads/2012/02/E_Brand_principles.pdf

Cialdini on norm appeals: http://www.influenceatwork.com/wp-content/uploads/2012/03/HarvardBusinessSchool-CraftingNormativeMessages.pdf

The Heath Brothers

Virtually alone amongst popular authors, the Heath Brothers pay attention to the HOW of implementing change. Their two recommended (and very enjoyable) books are:

Heath, C. and Heath, D. (2007) Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House.
What makes some ideas travel around the world without needing a marketing budget? I think this is the best book on communication ever written.
Order it from the Book Depository.

Heath, C. and Heath, D. (2010) Switch: How to Change Things when Change is Hard. New York: Random House Business Books.
This focuses on the design of change projects, with inspiring stories and plenty of practical insights.
Order it from the Book Depository.

The Heather Brothers website has some HIGHLY recommended resources based on these books. Free registration gives you:
– The Made to Stick Model
– Switch for Organisations, the workbook
– and more.

The Diffusion of Innovations

How ideas and products spread. If you’re serious about making change, read this.

Rogers, E. M. (2003) The Diffusion of Innovations. Fifth edition. New York: Free Press.
The authoritative text on how products, ideas and practices spread through societies. Its 550 pages are simply written, effortless to read, and packed with ideas and case studies.
Order it from the Book Depository.

For a short introduction to diffusion theory: http://www.enablingchange.com.au/Summary_Diffusion_Theory.pdf

Online resources

Australian Public Service Commission (2007) Tackling Wicked Problems: a Public Policy Perspective.
A brief and elegantly written summary of the literature on wicked problems. www.enablingchange.com.au/wickedproblems.pdf

Dolan, P. et al. (2010) MINDSPACE: Influencing Behaviour through Public Policy. UK: the Institute for Government and the Cabinet Office.
Written for practitioners, it sets out nine kinds of ‘nudges’ that can influence people’s choices. www.instituteforgovernment.org.uk/publications/mindspace

The design perspective on change

Two superb resources on the design perspective in change making, both focusing on collaborative methods and packed with case studies:

IDEO (2009) Human-centred Design Toolkit. Second edition. IDEO. www.ideo.com/work/human-centered-design-toolkit

Murray, R., Caulier-Grice, J. and Mulgan, G. (2010) The Open Book of Social Innovation: Ways to Design, Develop and Grow Social Innovation. London: The Young Foundation, NESTA. www.nesta.org.uk/library/documents/Social_Innovator_020310.pdf


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